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Laurie Peyser Joins Team Savvy as Brand Development and Content Strategist

MANCHESTER, N.H., November 1, 2010 – Print Savvy and the Savvy Workshop are proud to announce that long-time strategic partner Laurie Peyser has joined the Savvy Marketing Group in a full-time capacity.
With more than 20 years of experience in corporate communications, Peyser has provided a full range of strategic brand development, public relations and editorial services in support of Savvy client objectives since 2004.
“It has been our long-term goal at Savvy to build out the strategic marketing and editorial sides of our business,” stated Lisa Landry, Savvy Workshop founder and CEO. “We’re very excited to have Laurie dedicated to our Savvy clients 100% of the time. Over the years she has proven to be a vital asset to our organization and to our clients.”
“I’ve learned from experience that every business has a story to tell and a unique voice with which to tell it,” said Peyser, “and I’ve been very fortunate to have worked closely with so many Savvy clients to craft their foundational messages and recommend communications strategies—so this is really a natural evolution of our partnership. I’m looking forward to wearing my ‘Savvy’ hat every day!”
About Savvy Workshop
Savvy Workshop is a multi-channel printing and marketing firm servicing a diverse clientele throughout New England and beyond. From concept to creation, as a virtual marketing partner Savvy works closely with clients to offer the most appropriate marketing tools for supporting business growth and development within their individual industries. For more information, visit www.savvyworkshop.com and www.printsavvy.com.