The Journey to
Marketing Success Begins Here!
Brand Guidelines are effective communication tools for
any kind of organization and provide a strategic foundation for building every sales pitch and marketing
tool. A branding “Roadmap” provides specifications for brandmark usage, color,
fonts, and imagery so you can develop unified marketing materials for print
literature, corporate identity, advertising, online, presentations, and
promotional items. The Brand Roadmap reduces the time it takes to create high-impact
sales and marketing materials and creates consistency across all collateral,
whether on the Web or in print.
In this workshop,
we’ll map out how to:
• Develop a high-level messaging
platform that will keep your message on track
• Define brand attributes that
communicate how an organization wants to be viewed by the marketplace
• Develop a brand promise to define
your organization’s commitment to quality
• Design a brandmark and tagline
that works across all media
• Select comprehensive color
palette and typestyles that will:
-- Create a unified, recognizable
appearance across all marketing materials
--
Ensure color and typography consistency in all corporate communications
• Define image criteria that will
reflect and support the intended message and be appropriate to the industry
• Provide layout guidelines for the
assembly of the copy and visual elements
• Increase sales through a unified message to
the sales force
• Decrease marketing production time and errors
through approved standards
Lisa Landry is a branding specialist who speaks
regularly on topics related to marketing, sales, and business strategy. Lisa is
President and CEO of Print Savvy, Inc., and Savvy Workshop, which offers
traditional and new media creative services to its clients. She is a past
President of the New Hampshire Creative Club and has received multiple graphic
design and printing excellence awards. Savvy has been twice honored for NHBR’s
Best of Business Awards for Best Promotional Products in New Hampshire. In
2012, Landry was awarded the NHBR Business Excellence Award for Media and
Marketing.
Who should attend this seminar?
• Marketing personnel
• Creative personnel
• Business owners
• Media procurement personnel
• Copywriters
• Web designers
Many case studies and real life examples will be discussed. Interactive
hands-on exercises will guarantee you leave with actionable tools and
knowledge.
To register visit : http://www.vtnhmg.org/
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